Pandan Influencers Website

Connecting brands with student influencers

Industry

Digital Marketing

Services

UI/UX

Platforms

Web App

Duration

Sep 2021

Project Overview

Pandan Social aims to launch a student-influencer agency, connecting brands and students through tailored online campaigns and events. The project involves creating a marketing website that serves as both an information repository and a lead generation funnel for students and brands.

Problem Statement

The absence of a dedicated platform for connecting brands with student influencers, resulting in a disjointed process for both parties interested in online campaigns and events.

The Goal

Develop a user-friendly marketing website for Pandan Social, serving as an information hub and lead generation funnel for students and brands interested in collaborating on tailored online campaigns and events.

Our Role

Lead UX/UI Designer, tasked with creating an engaging and efficient website that caters to the needs of both student influencers and brands, simplifying the process of collaboration.

Visual Identity

After extensive competitor research, we identified a color space and developed a visual language specifically designed to help Pandan Social stand out from the rest of the market and develop brand awareness. The bright pink, green, and yellow palette also evokes Pandan Social's core culture and values; positivity, passion, and diversity.

Wireframing

A key component of our work for Pandan Social was applying a thorough UX planning and wireframing process. We reviewed analytical data, defined the sitemap, enhanced navigation, and developed user flows to boost performance for every page of their site.

Website and UX Design

Our research combined with a strong cross-team collaboration ensured we took a more holistic approach to creating the new website. We created unique pages and visuals to improve the communication of service features to support the proposition

The Results

Within 30 days after the launch, Pandan Social experienced an uptick in everything from user conversions and student influencer sign-ups. We continue to work closely with Pandan Social on growing and optimizing their website and are proud to be a part of their journey.